This is my practice storyboard, based on my mini project.
Self Reflection: In my opinion, making a storyboard based on my mini project is easy since I can see the video and basically draw what I see. However, it is time consuming to make (draw, label, and explain briefly) rather than just making the video straight away and improve in real time. Also, a way I could improve my storyboard is to be more tidy with my drawings and to write more explanations.
This is my rough storyboard, to map out my ideas for the final storyboard
Self Reflection:
I believe I'm good at mapping out how my advertisement is going to turn out. I need improvement for my scaling to make the shot look realistic and I changed shot 12 into the new shot in the back of paper (to make it more believable). Next time, I would use red pen to show camera movements and mise-en-scene so my teacher knows what I'm drawing.
The text was an extract from 'A Quiet Place.' The film maker uses technical elemtes to make the town feel abandoned, making any sound is prohibited, and is challenging to live in this world
Paragraph The film maker wanted the town to look and feel abandoned. This is done by showing broken traffic lights, extreme long shots of empty roads, shopping carts on the floor, and close up shots of empty shelfs in the convinence store. Most of the mise en scene listed used static camera movement to show that there is no action happening and made the area feel barren. Extreme long shot was used to emphasis of how uninhabited the street was while close up shots reveals the messy and unstocked shelfs which implies that there was no one to fix them. Finally, trucking and tilt up camera movements was used to reveal more areas of the store, the lack of diegetic sound made the world more empty, and adding an non-diegetic sound (eerie score) further adds on to the abandoned atmosphere - making the audience feel uneasy and cautious.
This is my advertisement proposal to get an approvement from my teacher:
I am making an advertisement for the product: Porche 918 spyder white. My target audience is for females because supercars are mostly aimed at males but not for females. My advertisement includes: first show what the car look like from the front, back, top, then the car is doing manly acts (burnout, and drifting), girls from the sidewalk looks at the car (impressed), finally it rolls down the window and it's a girl (swinging her hair), men are speechless (jaws dropped) and she drive to the sunset.
Lifestyle Choices: Touring around the country/ go from point A to point B more in style
Values and Attitudes: To look and feel cool using the vehicle
Opinions: luxury looking car and fast
4. Understanding Consumer Behavior:
Needs: The desire that the product address is to make the user feel different from others and to make their level of confidence
Motivations: Their motivation would be to attract attention from people, and to look rich
Pain Points: The problems that the product can solve is confidence problems and shame about dulll looking car
5. Competitor Analysis:
Competitor Name: Ferrari, Lamborghini, Aston Martin, and Maserati
Competitor's Target Audience: Mostly men that are car enthusiasts
6. Target Audience Persona:
Persona Name: Car enjoyers
Age: 25-35
Gender: Female
Occupation: Entreprenuer/Professional Investors
Interests: Likes to drift with cars, have a liking to luxury cars
Lifestyle: High class, rich people lifestyle
Values and Attitudes: Cool looking car that attracts attention
Needs and Motivations: Treat themselves with an expensive car just because they can (alot of money to spend)
Pain Points: Fame, & self image problems
7. Aligning Advertisement with Target Audience:
Message: Females can ride cool and expensive cars too
Visuals: Women swaying her hair as she gets outside of the car, white colour car (typical colour for women),
Tone: Badass tone
Plan for advertisement: Car doing manly stuff, pressing the gass = sound from car, girls from sidewalks looks at car, driftss in a 360 (sunset) then roll down the window and it's a girl (swinging her hair)
or
anonyms competitor in a car race, then burnout = car cool sounds, race starts, pov of men struggling behind, trying to compete with the first anonyms competitor, shifts to the first place using 1 arm + chillin, first place won --> car door open, heels step out, opened the helmet and hair swaying
Self Reflection
By specifying my target audience, I get to identify the technical elements required to engage my audiences. Since I'm targeting to high class females, I would use mise-en-scene that females can relate to such as a female swaying her hair, and people in relationships. Also by knowing that females love being the centre of attention, I would use cutaway editing to show the people's reaction of seeing the car - which encourage them to purchase it and would result in getting that attention. This all helped so that I know what elements to use in my final storyboard.
Here is a video I made experimenting with different camera angles + movements
Medium Shot: Shows the audience the subject's action (walking down the stairs) and facial expression (shocked).
Tilt up/low angle: The use of the tilt up reveals a second subject while the low angle makes the subject look intimidating and superior. This makes the audience feel worried for the first subject.
High Angle: Gives the impression that the subject look fragile, defenseless, or intimidated from this angle.
Zoom in: bring in the audience closer to the subject (face), creating suspenseful scene and shows emotion (fear)
Close-up shot: Mostly portrays the character's expression, here we can see both characters are given close up shots of their faces, displaying their expression of seriousness or cowardness.
Extreme close-up: A shot that is only focused on small subject, like the eye, to show a deep-intense emotion. This shot captures a glare from the victim to create suspense, and a smirk to make the audience feel relieved.
Medium shot: Shows the subject's expression (happy) as they perform an action (hugging).
Self Reflection:
I am good at coming up with the general idea for the video however when me and my teamate are about to record it, we couldn't find enough people so we had to improvise by shortening the scenes. This mini project helped me to recognize the different camera angles, movements and it's effect on each shot. I might use some of these techniques in my final storyboard, like the medium shot. Next time, I would do better in continuity editing to make the scenes flow better.
Title of the Advertisement: Somesuch » MoneySuperMarket “That’s How I Roll”
Brand/Product: Money Super Market
Duration of the Advertisement: 1 minute
Brief Overview/Summary: Nerdy guy in an invisible car going around the hood and clubs
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
People, mostly male, that are 18-30 years old and can drive.
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
Get the insurance and you can live in peace and enjoy life
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
uses rap music to attract rap enthusiats
the symbolic meaning is to make the audience feel cool as the insurance can pay for the potential damage to the car
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
It is effective because it captured my attention by first using humour (white guy in an invisible car). There was also Snoop Dog as the celebrity endorsement which attracts a wider range of audiences. However, the advert didn't clearly advertise the service (insurance).
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
The advertisement made me feel confused at first since there was a white guy floating. This made the advert memorable. However, it didn't clearly advertise the service (insurance) so I wasn't sure what it was selling.
Title of the Advertisement: Cadbury's Gorilla Playing Drums
Brand/Product: Cadbury Chocolate
Duration of the Advertisement: 1 minute 30 sec
Brief Overview/Summary: Gorilla playing drums to sell chocolate
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
People, both male and female, for all ages
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
Eat the chocolate
The purpose is to make the advert funny, memorable and iconic (make people talk about it)
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
Uses purple colour in the background to make it the same as the wrapping of Cadbury's chocolate
Uses the song In The Air Tonight (Remastered 2016) by Phil Collins song that match the energy of the gorilla which makes the advertisement full of energy
the meaning is to eat chocolate
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
It is very effective because it captured my attention by using a gorilla (humour). This makes the advert feel unusual and memorable.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
I enjoyed watching the advert. First, I thought I was watching a zoo commercial since I saw a gorilla but it started playing drums and it made me laugh. This makes the advertisement funny and memorable for me.
Title of the Advertisement: Barbie So In Style
Brand/Product: Dark Skin tone Barbie dolls
Duration of the Advertisement: 30 sec
Brief Overview/Summary: Young girls playing barbie
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
Young girls age 6-10 years old
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
Everybody can be barbie (different skin tone, not just white)
The purpose is to make young girls play with the barbies
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
Uses bright purple and pink colours to attact young girls
Symbolic meaning is that any girl can play with barbie
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
It is very effective because it uses young girls to play with the barbies so the target audience (also young girls) feel involved thus wanting to get the barbie dolls
The techniques used are girly actions (dancing, styling hair)
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
I believe it's effective for young girls and it is catchy and easy to remember.
6. Comparative Analysis (Optional)
If relevant, compare the advertisement with other ads from the same brand or competitors.
Discuss how this advertisement stands out or differs from others in the same category.
Title of the Advertisement: Ferrari Daytona SP3
Brand/Product: Ferrari Daytona SP3
Duration of the Advertisement: 52 sec
Brief Overview/Summary: Shows the exterior and interior of the Ferrari Daytona SP3
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
Rich people, mostly towards male, and car enthusiats
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
Central message: Ferarri is a elegant class car
Purpose: Attract rich people to buy the car
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
Uses red because ferarri are known for red cars (mostly)
Lighting makes the car look majestic/intimidating
Sound choice + Camera movements sound and look professional
Symbolic meaning: Ferarri is a high class car
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
It is effective since it gets straight to the point of showing off the car and it was intentional to include 0 words (of information about the car) so that it looked more professional and the intrested buyers would research it on other sites which makes them more interested overtime = higher chance of purchasing.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
The advertisement made the car looked expensive, intimidating and just screams high class. If i were rich rich, I personally would buy this car just to show that I made it in life.
Title of the Advertisement: BARU! Indomie Ramen Series Rasanya Otentik Jepang
Brand/Product: Indomie Ramen
Duration of the Advertisement: 30 sec
Brief Overview/Summary: People turn into samurais that promote noodles that taste and looks like ramen
1. Target Audience
Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.
People who have interest on Japanese cuisine, both male and female, 5-30 years old
2. Message and Purpose
Analyze the central message or theme conveyed by the advertisement.
Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.
Message: Try the new flavors of the Indomie Ramen Series which include: Indomie Tori Miso Ramen, Indomie Shoyu Ramen and Indomie Takoyaki Ramen
Purpose: To attract a wider range of audience that have a liking to japanese type of food (ramen)
3. Meaning and Interpretation
Examine the visual and verbal elements of the advertisement.
Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.
The advertisement uses japanese theme sounds in the begnning to set the welcoming atmosphere. It also includes japanese stores, lanters, sakura plants, and people wearing samurai armours which all relates to Japan.
The narrators voice is excited which makes audience feel full of enegy and appeals to youngsters
Uses cartoon like expressions (happy) when eating the noodles to appeal to the young
Symbolic meaning: to encourage the audience to try these new ramen flavors
4. Effectiveness
Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.
Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.
The advertisement was very effective since it went straight to the point (of promoting the new ramen flavors), was adding humour to it such as adding cartoon like expressions (smiling) and wearing samurai armors while eating the noodles. The commerical made the food look delicious with the lighting, and the food placement (that doesn't sink to the bottom not like in reality). Also, it emphasis on the emotions after eating the Indomie such as being calm and feeling delighted which makes the audience want to buy it.
5. Personal Response
Share your personal opinion and reaction to the advertisement.
Reflect on how the advertisement made you feel and whether it resonates with you.
I enjoyed the adverstisement because the food looked delicious (with the lighting), all of the props and background made me feel like I'm there in Japan and I felt encouraged to try the new ramen flavors. The advert was also memorable just because they used samurai armors for the characters which made their commercial unique.
Commercials that I watch to give me ideas for my project
Self Reflection:
After looking at all these advertisements, it gave me the inspiration to use similar techniques such as the lighting for the car comercial. This also gave me ideas how I should use different camera angles and movements to emphasis on the car and it helped me indicate the duration of each shot. Then I would try to add my own mix into it such as adding a different song and bright atmosphere to target females instead of men.
+ Learned about Demographic and Psychographic target audiences
+ Looked at the advert (barbie)
Week 3:
+ Watched 3 adverts and analyse them
+ Need 1 more simple one, and 1 more detailed analysis
Week 4:
+ I learned about mise-en-scene, visual aspects of media such as colour, blocking, props, weather, hair, set design and etc
+ I studied about the different groups of audiences, Demographic (age, income, location, occupation) and Psychographic (interests, values)
+ I finished the mini project experimenting with the camera angles and camera movement
+ I finished My Target Audience post
+ I started to get ideas for my advertisement: about supercars for women
Week 5:
+ I leanred about sound and types of it (diegetic and non-digetic).
+ I learned about how to make a storyboard (layout,and what to put in it) and practice making one
Week 6:
+ I learned about technical editing elements such as cutaways, match-cut, cross-cutting
+ I made a video analysis about Quiet Place clip (practicing Section A for the exam). I was tasked to choose 1 big idea that describes the video and used technical elements (camera angles, camera movements, sound, and edit) to support the big idea.
+ I submited the practice storyboard
+ I made the proposal for my advertisement
Week 7 + I make a video analysis about Peggy, in captain America. I wrote down the technical elements (camera angles, camera movements, sound, edit, and mise-en-cense) to support that Peggy is being casted away and overlooked than the men.
+ I did a Unit Test about camera angles and movements
+ I finished my draft storyboard and my teacher told me to work on my scaling so my shot looks realistic
+ I'm about to start my final storyboard
Week 8
+ I started my critical self reflection powerpoint and finished the first question. While doing it, I feel it takes a long time to do it since I have to think about what to type and how to format my response.
+ I continued my final storyboard. I believe I took too much time drawing each shot and I will improve by simplyfying my drawings and continue making it faster since I have many shots and limited time.
Week 9:
+ I finished my final storyboard and critical self reflection. During the proccess of finishing it up, I had difficulties on the cam scanner app - sometimes it is too bright and I cannot see my text clearly so I had to redo it (eventhough I tried to reduce the brightness in the app, it's still bad quality sometimes).
+ I learned about 4 media theories such as the Hypodermic Needle theory, Two Step Flow theory, Desensitisation (compassion fatigue), and social learning. All of these theories I can use to answer the question in section B of the exam such as 'How does media ownership affect the content that it produces?'
+ I also learned how to structure my answer to respond to the section B question: which is starting with an introduction, paragraph 1 consisting of the point, the context, a case study, and the theory related to it. Then repeat with paragraph 2 and 3.
Self Reflection
Keeping track of my weekly progress helped me to stay organize and aided me in time management so I know what to do in my free time. This makes me more focused in doing unfinished task. By doing the task as soon as possible (final storyboard), I get to use the remaining time to double check for any potential mistakes (wrong spelling or unclear drawing). All of this assisted my progress on finishing my final storyboard on time and in high quality.
