Research

This is my research for some advertisements:

Title of the Advertisement: Somesuch » MoneySuperMarket “That’s How I Roll”

Brand/Product: Money Super Market

Duration of the Advertisement: 1 minute

Brief Overview/Summary: Nerdy guy in an invisible car going around the hood and clubs

1. Target Audience

Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

• People, mostly male, that are 18-30 years old and can drive. 

2. Message and Purpose

Analyze the central message or theme conveyed by the advertisement.

Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

• Get the insurance and you can live in peace and enjoy life

3. Meaning and Interpretation

Examine the visual and verbal elements of the advertisement.

Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

• uses rap music to attract rap enthusiats
• the symbolic meaning is to make the audience feel cool as the insurance can pay for the potential damage to the car

4. Effectiveness

Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

• It is effective because it captured my attention by first using humour (white guy in an invisible car). There was also Snoop Dog as the celebrity endorsement which attracts a wider range of audiences. However, the advert didn't clearly advertise the service (insurance).

5. Personal Response

Share your personal opinion and reaction to the advertisement.

Reflect on how the advertisement made you feel and whether it resonates with you.

• The advertisement made me feel confused at first since there was a white guy floating. This made the advert memorable. However, it didn't clearly advertise the service (insurance) so I wasn't sure what it was selling. 

Title of the Advertisement: Cadbury's Gorilla Playing Drums

Brand/Product: Cadbury Chocolate

Duration of the Advertisement: 1 minute 30 sec

Brief Overview/Summary: Gorilla playing drums to sell chocolate

1. Target Audience

Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

• People, both male and female, for all ages 

2. Message and Purpose

Analyze the central message or theme conveyed by the advertisement.

Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

• Eat the chocolate 
• The purpose is to make the advert funny, memorable and iconic (make people talk about it)

3. Meaning and Interpretation

Examine the visual and verbal elements of the advertisement.

Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

• Uses purple colour in the background to make it the same as the wrapping of Cadbury's chocolate
• Uses the song In The Air Tonight (Remastered 2016) by Phil Collins song that match the energy of the gorilla which makes the advertisement full of energy
• the meaning is to eat chocolate

4. Effectiveness

Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

• It is very effective because it captured my attention by using a gorilla (humour). This makes the advert feel unusual and memorable. 

5. Personal Response

Share your personal opinion and reaction to the advertisement.

Reflect on how the advertisement made you feel and whether it resonates with you.

• I enjoyed watching the advert. First, I thought I was watching a zoo commercial since I saw a gorilla but it started playing drums and it made me laugh. This makes the advertisement funny and memorable for me.
  
  
  

Title of the Advertisement: Barbie So In Style

Brand/Product: Dark Skin tone Barbie dolls

Duration of the Advertisement: 30 sec

Brief Overview/Summary: Young girls playing barbie 

1. Target Audience

Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

• Young girls age 6-10 years old

2. Message and Purpose

Analyze the central message or theme conveyed by the advertisement.

Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

• Everybody can be barbie (different skin tone, not just white)
• The purpose is to make young girls play with the barbies

3. Meaning and Interpretation

Examine the visual and verbal elements of the advertisement.

Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

• Uses bright purple and pink colours to attact young girls 
• Symbolic meaning is that any girl can play with barbie

4. Effectiveness

Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

• It is very effective because it uses young girls to play with the barbies so the target audience (also young girls) feel involved thus wanting to get the barbie dolls
• The techniques used are girly actions (dancing, styling hair) 
  
  

5. Personal Response

Share your personal opinion and reaction to the advertisement.

Reflect on how the advertisement made you feel and whether it resonates with you.

• I believe it's effective for young girls and it is catchy and easy to remember. 

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category. 

Title of the Advertisement: Ferrari Daytona SP3

Brand/Product: Ferrari Daytona SP3

Duration of the Advertisement: 52 sec

Brief Overview/Summary: Shows the exterior and interior of the Ferrari Daytona SP3

1. Target Audience

Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

• Rich people, mostly towards male, and car enthusiats

2. Message and Purpose

Analyze the central message or theme conveyed by the advertisement.

Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

• Central message: Ferarri is a elegant class car
• Purpose: Attract rich people to buy the car

3. Meaning and Interpretation

Examine the visual and verbal elements of the advertisement.

Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

• Uses red because ferarri are known for red cars (mostly)
• Lighting makes the car look majestic/intimidating 
• Sound choice + Camera movements sound and look professional
• Symbolic meaning: Ferarri is a high class car

4. Effectiveness

Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

• It is effective since it gets straight to the point of showing off the car and it was intentional to include 0 words (of information about the car) so that it looked more professional and the intrested buyers would research it on other sites which makes them more interested overtime = higher chance of purchasing.

5. Personal Response

Share your personal opinion and reaction to the advertisement.

Reflect on how the advertisement made you feel and whether it resonates with you.

• The advertisement made the car looked expensive, intimidating and just screams high class. If i were rich rich, I personally would buy this car just to show that I made it in life.  

Title of the Advertisement: BARU! Indomie Ramen Series Rasanya Otentik Jepang

Brand/Product: Indomie Ramen

Duration of the Advertisement: 30 sec

Brief Overview/Summary: People turn into samurais that promote noodles that taste and looks like ramen

1. Target Audience

Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

• People who have interest on Japanese cuisine, both male and female, 5-30 years old

2. Message and Purpose

Analyze the central message or theme conveyed by the advertisement.

Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

• Message: Try the new flavors of the Indomie Ramen Series which include: Indomie Tori Miso Ramen, Indomie  Shoyu Ramen and Indomie Takoyaki Ramen
• Purpose: To attract a wider range of audience that have a liking to japanese type of food (ramen) 

3. Meaning and Interpretation

Examine the visual and verbal elements of the advertisement.

Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

• The advertisement uses japanese theme sounds in the begnning to set the welcoming atmosphere. It also includes japanese stores, lanters, sakura plants, and people wearing samurai armours which all relates to Japan. 
• The narrators voice is excited which makes audience feel full of enegy and appeals to youngsters 
• Uses cartoon like expressions (happy) when eating the noodles to appeal to the young 
• Symbolic meaning: to encourage the audience to try these new ramen flavors 

4. Effectiveness

Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

• The advertisement was very effective since it went straight to the point (of promoting the new ramen flavors), was adding humour to it such as adding cartoon like expressions (smiling) and wearing samurai armors while eating the noodles. The commerical made the food look delicious with the lighting, and the food placement (that doesn't sink to the bottom not like in reality). Also, it emphasis on the emotions after eating the Indomie such as being calm and feeling delighted which makes the audience want to buy it.

5. Personal Response

Share your personal opinion and reaction to the advertisement.

Reflect on how the advertisement made you feel and whether it resonates with you.

• I enjoyed the adverstisement because the food looked delicious (with the lighting), all of the props and background made me feel like I'm there in Japan and I felt encouraged to try the new ramen flavors. The advert was also memorable just because they used samurai armors for the characters which made their commercial unique. 
  
  
  Commercials that I watch to give me ideas for my project
  
  
  
  
  
  
  
  
  
  
  
  

Self Reflection:

After looking at all these advertisements, it gave me the inspiration to use similar techniques such as the lighting for the car comercial. This also gave me ideas how I should use different camera angles and movements to emphasis on the car and it helped me indicate the duration of each shot. Then I would try to add my own mix into it such as adding a different song and bright atmosphere to target females instead of men.