My Target Audience

 1. Product/Company Description:

• Company/Product Name: Porche 918 spyder white

• Product Overview: Luxury vehicle that has a detachle roof

2. Target Audience Demographics:

• Age: 25-35

• Gender: Female

• Income Level: High class earning $100,000+

• Education: After college

• Occupation: Entreprenuers/Professional Investors

• Geographical Location: Nature, green, windy, shiny (summertime)

3. Target Audience Psychographics:

• Interests: Car enthusiats

• Lifestyle Choices: Touring around the country/ go from point A to point B more in style

• Values and Attitudes: To look and feel cool using the vehicle

• Opinions: luxury looking car and fast

4. Understanding Consumer Behavior:

• Needs: The desire that the product address is to make the user feel different from others and to make their level of confidence

• Motivations: Their motivation would be to attract attention from people, and to look rich

• Pain Points: The problems that the product can solve is confidence problems and shame about dulll looking car

5. Competitor Analysis:

• Competitor Name: Ferrari, Lamborghini, Aston Martin, and Maserati

• Competitor's Target Audience: Mostly men that are car enthusiasts

6. Target Audience Persona:

• Persona Name: Car enjoyers

• Age: 25-35

• Gender: Female

• Occupation: Entreprenuer/Professional Investors

• Interests: Likes to drift with cars, have a liking to luxury cars

• Lifestyle: High class, rich people lifestyle

• Values and Attitudes: Cool looking car that attracts attention

• Needs and Motivations: Treat themselves with an expensive car just because they can (alot of money to spend)

• Pain Points: Fame, & self image problems

7. Aligning Advertisement with Target Audience:

• Message: Females can ride cool and expensive cars too

• Visuals: Women swaying her hair as she gets outside of the car, white colour car (typical colour for women),

• Tone: Badass tone

Plan for advertisement:
Car doing manly stuff, pressing the gass = sound from car, girls from sidewalks looks at car, driftss in a 360 (sunset)  then roll down the window and it's a girl (swinging her hair)

or

anonyms competitor in a car race, then burnout = car cool sounds, race starts, pov of men struggling behind, trying to compete with the first anonyms competitor, shifts to the first place using 1 arm + chillin, first place won --> car door open, heels step out, opened the helmet and hair swaying 

Self Reflection

By specifying my target audience, I get to identify the technical elements required to engage my audiences. Since I'm targeting to high class females, I would use mise-en-scene that females can relate to such as a female swaying her hair, and people in relationships. Also by knowing that females love being the centre of attention, I would use cutaway editing to show the people's reaction of seeing the car - which encourage them to purchase it and would result in getting that attention. This all helped so that I know what elements to use in my final storyboard.