Critical Self Reflection

 This is my critical self reflection for my final storyboard

Critical Self Reflection Storyboard by saka wiweka

Here is the link to my canva powerpoint just in case my embed doesn't work: 
https://www.canva.com/design/DAFtdH-uNuw/Hk_2tvuj8eJOy_UJ-EajvQ/edit?utm_content=DAFtdH-uNuw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Final Storyboard

 This is my final storyboard for my advertisement

First Attempt making a Storyboard + Rough Storyboard

 This is my practice storyboard, based on my mini project.

Self Reflection:
In my opinion, making a storyboard based on my mini project is easy since I can see the video and basically draw what I see. However, it is time consuming to make (draw, label, and explain briefly) rather than just making the video straight away and improve in real time. Also, a way I could improve my storyboard is to be more tidy with my drawings and to write more explanations.

This is my rough storyboard, to map out my ideas for the final storyboard

Self Reflection: 

I believe I'm good at mapping out how my advertisement is going to turn out. I need improvement for my scaling to make the shot look realistic and I changed shot 12 into the new shot in the back of paper (to make it more believable). Next time, I would use red pen to show camera movements and mise-en-scene so my teacher knows what I'm drawing.

Text Analysis - A Quiet Place

This is my video analysis for 'A Quiet Place' 

Section A

The text was an extract from 'A Quiet Place.' The film maker uses technical elemtes to make the town feel abandoned, making any sound is prohibited, and is challenging to live in this world

Paragraph
The film maker wanted the town to look and feel abandoned. This is done by showing broken traffic lights, extreme long shots of empty roads, shopping carts on the floor, and close up shots of empty shelfs in the convinence store. Most of the mise en scene listed used static camera movement to show that there is no action happening and made the area feel barren. Extreme long shot was used to emphasis of how uninhabited the street was while close up shots reveals the messy and unstocked shelfs which implies that there was no one to fix them. Finally, trucking and tilt up camera movements was used to reveal more areas of the store, the lack of diegetic sound made the world more empty, and adding an non-diegetic sound (eerie score) further adds on to the abandoned atmosphere - making the audience feel uneasy and cautious. 

Advertisement Proposal

This is my advertisement proposal to get an approvement from my teacher:

I am making an advertisement for the product: Porche 918 spyder white. My target audience is for females because supercars are mostly aimed at males but not for females. My advertisement includes: first show what the car look like from the front, back, top, then the car is doing manly acts (burnout, and drifting), girls from the sidewalk looks at the car (impressed), finally it rolls down the window and it's a girl (swinging her hair), men are speechless (jaws dropped) and she drive to the sunset.

slogan: "Shattering Stereotypes, Igniting Speed."

My Target Audience

 1. Product/Company Description:

• Company/Product Name: Porche 918 spyder white

• Product Overview: Luxury vehicle that has a detachle roof

2. Target Audience Demographics:

• Age: 25-35

• Gender: Female

• Income Level: High class earning $100,000+

• Education: After college

• Occupation: Entreprenuers/Professional Investors

• Geographical Location: Nature, green, windy, shiny (summertime)

3. Target Audience Psychographics:

• Interests: Car enthusiats

• Lifestyle Choices: Touring around the country/ go from point A to point B more in style

• Values and Attitudes: To look and feel cool using the vehicle

• Opinions: luxury looking car and fast

4. Understanding Consumer Behavior:

• Needs: The desire that the product address is to make the user feel different from others and to make their level of confidence

• Motivations: Their motivation would be to attract attention from people, and to look rich

• Pain Points: The problems that the product can solve is confidence problems and shame about dulll looking car

5. Competitor Analysis:

• Competitor Name: Ferrari, Lamborghini, Aston Martin, and Maserati

• Competitor's Target Audience: Mostly men that are car enthusiasts

6. Target Audience Persona:

• Persona Name: Car enjoyers

• Age: 25-35

• Gender: Female

• Occupation: Entreprenuer/Professional Investors

• Interests: Likes to drift with cars, have a liking to luxury cars

• Lifestyle: High class, rich people lifestyle

• Values and Attitudes: Cool looking car that attracts attention

• Needs and Motivations: Treat themselves with an expensive car just because they can (alot of money to spend)

• Pain Points: Fame, & self image problems

7. Aligning Advertisement with Target Audience:

• Message: Females can ride cool and expensive cars too

• Visuals: Women swaying her hair as she gets outside of the car, white colour car (typical colour for women),

• Tone: Badass tone

Plan for advertisement:
Car doing manly stuff, pressing the gass = sound from car, girls from sidewalks looks at car, driftss in a 360 (sunset)  then roll down the window and it's a girl (swinging her hair)

or

anonyms competitor in a car race, then burnout = car cool sounds, race starts, pov of men struggling behind, trying to compete with the first anonyms competitor, shifts to the first place using 1 arm + chillin, first place won --> car door open, heels step out, opened the helmet and hair swaying 

Self Reflection

By specifying my target audience, I get to identify the technical elements required to engage my audiences. Since I'm targeting to high class females, I would use mise-en-scene that females can relate to such as a female swaying her hair, and people in relationships. Also by knowing that females love being the centre of attention, I would use cutaway editing to show the people's reaction of seeing the car - which encourage them to purchase it and would result in getting that attention. This all helped so that I know what elements to use in my final storyboard.

Camera Angles and Movements

 Here is a video I made experimenting with different camera angles + movements

Medium Shot: Shows the audience the subject's action (walking down the stairs) and facial expression (shocked).

Tilt up/low angle: The use of the tilt up reveals a second subject while the low angle makes the subject look intimidating and superior. This makes the audience feel worried for the first subject.

High Angle: Gives the impression that the subject look fragile, defenseless, or intimidated from this angle. 

Zoom in: bring in the audience closer to the subject (face), creating suspenseful scene and shows emotion (fear)

Close-up shot: Mostly portrays the character's expression, here we can see both characters are given close up shots of their faces, displaying their expression of seriousness or cowardness. 

Extreme close-up: A shot that is only focused on small subject, like the eye, to show a deep-intense emotion. This shot captures a glare from the victim to create suspense, and a smirk to make the audience feel relieved.

Medium shot: Shows the subject's expression (happy) as they perform an action (hugging).

Self Reflection:

I am good at coming up with the general idea for the video however when me and my teamate are about to record it, we couldn't find enough people so we had to improvise by shortening the scenes. This mini project helped me to recognize the different camera angles, movements and it's effect on each shot. I might use some of these techniques in my final storyboard, like the medium shot. Next time, I would do better in continuity editing to make the scenes flow better.