Social Media: Research & Development

This is the social media research & development for the music video project. This blog post is made by me and Nicho.

RESEARCH

3 artists from Indie genre

+ Billie Eilish

+ Imagine Dragons

+ Arctic Monkeys

Billie Eilish

 
Profile Page

Post + Comment Section

What do they post on their social media page?

-New album pictures/promotion 

-Pictures when performing 

-Pictures of herself 

Can you group the different posts into categories (eg Personal, Promotional, etc)

- Yes 

- The categories are:

    1) Promotion for new album/songs/and merch

    2) Pictures of herself in random scenarios (example: christmas)

    3) Pictures of her performing on stage

Does it feel personal or is someone else creating cotent for them?

- Feels a bit of both 

- It's because the posts are made from someone else but the caption feels like Billie Eilish type them herself (shown in the expressive captions)

Do fans have the chance to interact and engage with a. The artist? b. Other fans?

- Yes, fans have the chance to interact with Billie Eilish since Instagram (a social media application) allows fans to use the comment section to type their messages and through this, they can connect with the artist. 

How does the artist promote their music?

- Bilie Eilish promotes her music by uploading posts related to it such as the highlights of her performing on stage to show the high energy and excitment in the concert; consistently posting pictures of her newest album cover "HIT ME HARD AND SOFT" so the audience are reminded about it; and uploading a informative post about the locations and time of her next tour so her fans are aware of it and thus promotes her music.

How has this social media influenced you?

- It gives us an idea on what to post, such as random pictures of our artist (with distressed poses and at dim locations) to show his sad persona. 

Imagine Dragons

Profile Page

Post + Comment Section

What do they post on their social media page?
- Promotion of their upcoming performance (one of them being 'Imagine Dragons Live from the Hollywood Bowl and available in cinemas' worldwide')
- Pictures and videos when they're performing on stage 
- Picutres of the behind the scenes (when making their songs) in the sudio

Can you group the different posts into categories (eg Personal, Promotional, etc)
- Yes 
- The categories are:
    1) Promotional of upcoming live events
    2) Promotion for their merch
    3) Behind the scenes for the producing their songs (in the studio)
    4) Pictures and Videos that highlights their performances on stage

Does it feel personal or is someone else creating cotent for them?
- It feels like someone else is creating content for them as there was no posts of Imagine Dragons speaking directly into the camera, for a video, so their posts doesn't feel personal.

Do fans have the chance to interact and engage with a. The artist? b. Other fans?
- Yes fans have the chance to interact and engage with Imagine Dragons through Instagram. This is because Instagram allows fans to use the comment section so that they can type their messages, in each Instagram post, to interact with the artist. Also, there is a feature to send a direct message to the artist so the fans can communicate with them one on one. 

- Fans of Imagine Dragons can also interact with other fans in the comment section of a promotional post of a song called "Take Me to the Beach". This song features Ado (a Japanese singer and songwrite) and both fans from Imagine Dragons and Ado can interact with one another by sharing their interests in this post.

How does the artist promote their music?

- By uploading posts related to the upcoming live perfomances that contain information regarding the event such as the location, the songs that are going to be played, and posting them consitently in their page so their audience are reminded of the event. 

How has this social media influenced you?

- It gives us an idea how high quality pictures/videos to post reflects the artist persona. Such as Imagine Dragons post high quality images of their performances and events to attract their audience to join their next live event and it creates a professional representation of their band. 

Arctic Monkeys

Profile Page

Post + Comment Section

What do they post on their social media page?

-Information for their World Tour (upcoming live performances all around the world)

-Promotion for their concert tickets 

-Clips of their music video 

Can you group the different posts into categories (eg Personal, Promotional, etc)

- Yes 

- The categories are:

    1) Information about upcoming live performances in their world tour

    2) Pictures/videos of them performing on the stage

    3) Picture/short clips to promote their new album and songs

Does it feel personal or is someone else creating cotent for them?

- It feels like someone else creates content for them as they don't seem close or interact direclty with their audience (such as not talking to the camera for a video).

Do fans have the chance to interact and engage with a. The artist? b. Other fans?

- Instagram allows fans to use the comment section to interact with the artist,  also Instagram has a feature to send a direct message to the artist - which further increases interactivity. 

- There weren't much engagement with other fans in Artic Monkey's Instagram page

How does the artist promote their music?

- They upload posts related to the music such as a short clips of their music video, videos of them performing on stage and uploading informative posts of their world tour so that their audience are up to date for Artic Monkey's next concerts. 

How has this social media influenced you?

- It gives us an idea on how artirst like Artic Monkeys inform their audience of upcoming events in their world tour and we might implement that for our artist, Do0d.

DEVELOPMENT 

Our first idea was to post pictures of our Star during holidays and random pictures of his daily life, but it turns out we weren’t allowed to use pictures taken during holidays. 

This was the first draft:

Turns out these pictures weren’t allowed as it was taken during our personal holidays.

So this is the Instagram account removing all the holiday pictures:

This is the result of the final change without adding the album cover and anything related to the music video except a little sneak peek on the latest post. 

After adding the final digipak design and album, this is our social media post to promote our product that would be able to target the audience.

We have a total of 8 posts on our social media that aim to target the audience and reflect our star’s persona, creating an image that reflects the characteristics and personality of our star. 

We chose to use that one goofy and silly picture of our star to show his playful side aside from his ‘daily-life’ posts.

Self Reflection
Social media research helps me and my team know the conventions of how Indie artists represent themselves to the public. This gives us an idea of what to follow so our star, Do0d, could be represented in a similar way. Based on the research, Nicho started to make the intial draft for Do0d's Instagram account but quickly ran to our first problem. The problem was our teacher told us that we couldn't use images from the holidays, which made us improvise to switch it with pictures we took from our photoshoot. Next time, we take more pictures of everything so that Nicho could have more images to choose from and thus it could potentially make Do0d's Instagram more appealing.