Branding Research

This is the branding research for our music video project. This blog post was made by Bagus.

  

Choose an artist from your genre

Joji 

Find examples of their; 

• Social media 

• Music albums

• Music videos

• (Magazine shoots/interviews)

What brand identity are they giving off? Joji is trying to give off a dark, but humorous and easy going brand image. In his social media posts he usually posts either dark images of him or basically casual images of him. But so far in his albums, all of them are dark coded.

What is their persona? Joji gives off a mysterious persona as he never really posts that much on instagram, if he does, its usually with little context. Other than announcing his tours, where he puts links to his tickets and merchandise. He just puts random captions or not a caption at all. In real life, he is pretty funny as he has a lot of fan interactions where he has small jokes with them.

What image are they creating for themselves, how? He is trying to create a mysterious, but exclusive image as he does not really post that much on social media and only posts where it is important and rarely posts miscellaneous. But he also wants to be seen as laid back as seen through his random snaps of himself. He is also trying to create the image that he is a dark, gloomy being as in his album covers he rarely smiles.

How do they speak to their fans? He is a former comedian and has a lot of humorous interactions of fans , whether at fan meetings and concerts. He is known to be a very laid back and easy-going person among fans often cracking up jokes at public appearances.

What visuals link all of the media products together? Through colour, Joji wants to create this mysterious and dark being by combining dark themed filters at his digipaks and his photoshoot for promotions. And through mise en scene through acting in his album covers, he never smiles. Making the gloomy impression of himself stronger. He always uses a black filter on every album cover.

Choose an artist from your genre

Billie Eilish

Find examples of their; 

• Social media 

• Music albums

• Music videos

• (Magazine shoots/interviews)

What brand identity are they giving off? Billie's Brand identity is centered around emo, slow music that focuses on teenage identity, struggles about life and love life as a young person. She is giving the brand identity of a teenager who wants to know the world, but at the same time is handling their struggles. 

What is their persona?  Billie has established a simple, laid back and very friendly and approachable persona on the media. She is known to have a lot of nice fan interactions all around her tours as when she meets her fans she usually lights up with a smile. This is also very depicted in her interviews with the media as she shows her presumed genuine personality, in her products, she is described as this gloomy girl in a majority of her music videos but in public she has frequently expressed herself using streetwear (baggy clothes) and bright coloured green (her official logo)

What image are they creating for themselves, how? She is trying to create an image that she is a teenager that is trying to figure out life through her melancholy music and deep lyrics in her music videos. But in her public appearances she is this funny, bubbly girl who is wholesome and sweet.

How do they speak to their fans? She is famous for being a friendly, funny and bubbly kind of person when interacting with fans. She often makes jokes that are very funny and often connects with fans through speaking up about social issues together. She joins comedy shows such as SNL (Saturday Night Live) frequently as a guest star, not as a singer. Only making her singing appearance in 2023. 

What visuals link all of the media products together? As she always brings herself to relate with teenage life darkness such as depression and teenage issues. She mostly brings herself in her visuals with dark clothing, dark colour alongside dark colour grading in her photos alongside social media. Her digipaks and album cover do not necessarily contain darkness that is shown explicitly as there are still some bright coded albums. But in all of her cover photos, she always has a distraught, or crazy expression. Which still conforms to the representation that teens are losing their minds. 

Self Reflection

Self Reflection
Since this blog post was made by Bagus, I didn’t participate much but I conform the chosen artist for the branding research. This is because Joji and Bilie Eilish best represent our artist, Do0d, and they’re the artists that we are inspired by. A reason behind this was they both are “laid back” artists meaning their persona is not too professional and have their own unique style in their branding - which makes them feel close with their audience and feel more relatable. Next time, I would help Bagus add more artists to research, such as Imagine Dragons, so we have more material that we can reference to if we ran out of ideas on how to represent our star.