Thursday, 3 October 2024

Research: Industry

This is my industry research for my music video project

What genre am I working in? 

  •     Indie

What company would most likely produce my media text in the real world? 

  • Epik Music Videos

What other content do they produce?

  • Interview videos
  • Live Event Filming
  • Behind-the-Scenes Videos
  • Documentaries 

How big is the company? How long has it existed?

  • The company is medium to small size company, considering their social media presence is low
  • The company has existed since 2012 so it's been 12 years and they're still operating

Who is their typical audience?

  • Anyone who is interested in, primarily, making music videos because Epik Music Videos claimed that they can produce music videos based on any genre (rock, hip hop, indie, classical, etc)

What is their most successful product?

  • BBC3 THREE - When You're Too Scared

Self Reflection:
This industry research was mostly not useful in my opinion as I didn't find researching about a music video production company, would prove helpful in the creation for our project. However, our teacher said it would be of use in the future, when we make the social media page (part of the post production section of the project) and also, a part of the research would be beneficial for us because we could gain information and analyzed how, the company 'EPIK music videos', make Indie music videos. With this, we could identify what's common within these videos and categorize them as conventions in the genre. A problem I faced was that I struggled to find a company that specialized in making Indie music videos because a majority or not all Indie songs are made by the artist themselves with a couple of people that helped them. With this, and in order to save time, I just decided to research about a company that claimed that they can produce any genre of music videos. Next time, I'll try to find a company that is an expert that produces Indie music videos so we could learn a thing or two from them, which we could implement in our project. 

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