This is the lyric sheet and storyboard for our project. The lyric sheet is done as a group and the storyboard is done by me and Bagas.
Lyric Sheet
These are the notes that me and my team made in the lyric sheet to map out our ideas for the chronological events that will take place in the music video. We used brief descriptions to save time but it's enough information so we all know what will happen in that part of the song. We continued writing ideas throughout the lyric sheet and end up with a summary of how our music video would turn out.
Note that not everything stated in here is final since we might adjust in the filming/editing process in order to produce the best results.
Storyboard
We then started our storyboard to further visualize the plan of what our music video would look like. This includes the type of camera angle/movement; the mise-en-scene used to convey meaning (such as the actor smiling to connote a happy mood); sound used to match with the scenes; and the edit. As seen that this is the storyboard that has the most details and has the least amount of boxes, this was graded therefore our teacher told us to draw any part from any scene that we have thought of and draw it on a storyboard. The scene we have chosen is the beginning ( where our star just woke up).
After the first drawings each paper has now 8 boxes. The drawing looks less detailed and there isn't much text , we chose this format because its easier to do and draw. It also saves time for the team as here we can make it less detailed. In this part this is where the star will spend good time with the female actor.
At this part of the storyboard this is where our main star will have good times with the female actor while playing basketball. However its started with the two actors then it suddenly became the main actor alone to demonstrate the isolation that bagus is feeling.
This is the turning point of the storyboard as this is where all the negative moments arise. from the breakup to our main star distancing himself from the female actor. ( this scene was revised by my teacher and we all liked his idea ) Our old idea was to use our main actor breakup normally with our main star feeling sad. However my teacher said it lacks meaning and no message is given to the audience. He proposed the idea in which the same setting and scenes wll be used however with different expressions, this time with the female actor acting more angry towards our star to make them seem like they are about to break up. We all accepted this idea and thought it would be an interesting concept to do.
Finallly this is the ending of the song where the main actor starts to let go of everything. ( Which was also revised by our teacher )
Self Reflection:
The lyric sheet helped us to lay out our ideas throughout the song so that it is clear what the end result would look like. Then we made the storyboard to further expand on the ideas and drew images to visualize the end product even more. This gave us a clear sense of direction on what we're trying to make and these 2 tools acts as way to convey the narrative to our teacher so that he can give us feedback about it. Speaking of feedback, he suggested that our music video should have a message at the end so that the video has a purpose for the audience to watch. Based on that, we took his advice and adjust our narrative accordingly. We as a group decided that our message was that: Don't be with someone who doesn't want you and you have to move on with life, no matter how difficult it is'. There are many ways I contributed in both the lyric sheet and storyboard. For the lyric sheet, I gave my thoughts and opinions about the chronological events that would take place in the music video. I suggested that we add some scenes to show the contrast before and after the argument with the girl (main actor wakes up drowsy, doesn't open the curtains, and overall looks messy for school). Then for the storyboard, I was the one who made the detailed version (with the description on the side) since I have experience doing it in my previous project. However I ran into the problem of me being a perfectionist and this leads to erasing mistakes after mistakes and result in taking way too long to complete 4 boxes in the storyboard. I knew this would burdened me too much so I decided to ask Bagas if he's willing to finish the rest of the storyboard, in a brief manner (pictures doesn't have to be so detailed). He then accepted my offer and he took over for the rest of storyboard. During this time, I improved my brainstorming skills which I utilize during the discussion about events that would happen throughout the lyric sheet and also learned that progess is more important than making everything look perfect, since it doens't take too much time and as long as my teacher knows what I drew, the details doesn't matter as much. Next time, I will delegate the storyboard making role to Bagas instead because I believe he gets the job done in a shorter amount of time and result in us finishing the rest of the project alot faster.
This is a moodboard that me and my team created. It is the style and theme that we want to use and it'll help guide us for the music video production.
This was our first mood board
After finishing our first mood board, we realised it was way too similar to the original music video so we decided to change our mood board but still conforming some conventions of it.
This is the final mood board for our music video:
The mood board of our first chorus
The mood board of our second chorus
Self Reflection:
This moodboard that I made with my group helped us visualised the end result of what our music video would look like. The moodboard includes the themes and style of what're we're trying to create and acts as a reference point to stay on track when producing the video. A way I contributed was searching up and inputing pictures into it - adding to the stack. Then a problem we encountered was that our teacher told us that our inital moodboard looked too similar to the 'Here with Me' song theme (which we're trying to recreate) so me and my team had to think of way to subvert from it. Our solution was to include a 'day in a life' style to the narrative of the video, which made it feel more personal for both the actors and the viewers thus making the audience able to relate to it and result in them being engaged. With the change of narrative style, the pictures needed to change in the moodboard and this was done by Nicho. Next time, we would directly find ways to subvert from the original song theme so that we don't spend time changing the moodboard and we could use that extra time to film.
This is the statement of intent, that we all made as a group, for the music video project.
Statement of Intent
Genre
INDIE
Song Choice
d4vd - Here with me
Target Audience
Demographic
Gender: Both male & female Age: Teenagers/young adults aged from 16 - 30.
Ethnicity: Indonesian and global audience
Using an Indonesian as our main star and using a globally famous English song.
Psychographic
People with relationship problems
People in relationships
People who are looking towards getting into a relationship
People who need their feelings validated by someone else, whoever it is.
How we will appeal to this target audience
We will use teenagers as our stars to target audiences of the same age. Our music video will include a short and creative story that could easily be related to the targeted audience. This way they could feel more connected with the song as the story will be relatable to them. A creative story will always appeal to the audience, especially our chosen target audience creating a narrative that speaks to the audience connecting their personal experience with the song. We will shoot our scenes in popular spots, known to teenagers and a place where they often hang out. We will style our star following the youth style and according to the current fashion trends to appeal to the younger audience.
Main inspirations
d4vd - Here With Me is our main inspiration because we all enjoyed the song and believe we could make a cover music video about it. The vibe is very mellow and has a slow tempo. Its mise-en-scene is very simple as the clothes worn are new generation/modern style outfits, which matches our budget and the location is very accessible since beaches are common in Bali.
Artist Description (Star)
Name: Saputra (may change over time)
Characteristics
Indonesian / Balinese
17 Years old (teen)
A school student
Performance: Just singing
Performance
Have the star sing along to the song
Probably holding a simple instrument e.g guitar
Some acting that matches the lyrics
Representations in video
(people/places/locations)
People
Indonesian
Young adults (15-25 years old)
Places
Villa
Forest
Park
Location
Do not know specifically
Renon Park (probable)
Star Persona
First half of the music video, Bagus (our star) is:
Outgoing
Happy
Loveable
Energetic
Second half of the music video, Bagus (our star) is:
Sad
Lonely
Heartbroken
No energy
Proposed Roles
Storyboard
Saka
Location Scout
Nicho and Saka
Risk Assessment
Bagus
Screen Test
Bagas
Filming Schedule
Bagas
Audience research
Bagus
Behind-the-scenes
Nicho
Editing
Bagas
Digipak (research & development)
Saka and Nicho
Social Media(research & development)
Bagus
Self Reflection:
This statement of intent helped us to collect all the information about our music video ranging from: genre, song choice, the demographic, psychographic, and many more. This made us more organized and it would be useful in producing the music video as we can refer back to it when we're lacking in inspiration on how to continue the video (such as finding more ways to target the male and female audience). Ways I contributed was identifying the demographics for the target audience so we know what to put inside the video to represent them; and I identified our star's persona so that he'll match the style and lyrics of the video. A problem we met was not knowing how to divide the roles among each other so we just assigned the roles that we did beforehand - based on our previous project. Also, there was a problem with choosing our song because originally we wanted to make a video with the song 'Niscaya' but we collectively decided that the duration was too long and would burdened the editor too much as he need to edit in english subtitles ontop of the Indonesian song (which would be too time consuming). So based on this, we finalized our chosen song to be 'Here with me - by d4vd' since it's much simpler to do and doesn't burdened anyone as much. In the future, we'll choose an english song to begin with, so we don't have to change the statement of intent, to not waste time, and we could start it as early as possible.
My group and I have decided to create a music video in the genre of Indie. Here is my research into the codes and conventions that are used in the music video from this genre.
Typical conventions from the Indiegenre:
Music videeos from this genre usually include
Camera:
Close up shots
Medium shots
Static shots
Over the shoulder
Mise-en-scne:
Romantic
Minimal/natural lighting
Usually involves only 1 actor
Simple clothing
No complicated props
Plot is following the lyrics meaning
Sound:
Insturments used (Acoustic guitar, drums, bass, ukelele)
Slow tempo
Deep lyrics
Edit:
Get ready with me (daily activities done by the actor) compilation edit
Warm colour gradings
The narative is normally about romance.
In depth Research x2
#1 Bilal Indrajaya - Niscaya, 2022
Produced by: the organism studio and klover colour studio Distributed by: I couldn't find the company
Genre / Sub genre: + Romance
What conventions does it conform to? + It has a slow tempo which made the viewer feel relaxed, made them able to digest and understand the lyrics which the audience can relate to, which leads to them sharing the video to friends/family and result in more views to the music video. + It uses warm colour grading to show that the atmosphere is a safe and overall comfortable place to be in as warm is associated with love and calmness. + The music video has a low budget that can be seen in the introduction that didn't look as professional as other music videos in other genres. For example, the way the actors got out of the car was low quality and looked easy to replicate.
What conventions does it subvert?
+ There is no performance such: as lip-syncing, dancing, or singing from the actor themselves, in the music video. This is a way that the video subvert from its conventions because the director wanted to only highlight the acting of the actors, to show a couple spending time together, so that the audience could follow the plot easily, and make the audience connect with the actors thus making them more engaged to the music video.
What representations are there? (people/places/events) + Indonesian people (male and female) + Outdoor atmosphere, specifically in nature (garden)
What technical elements are used to give meaning to the representations? Camera: + Long shot was used to show the balance between the subject (Indonesian Male) and the nature background - for the intro. Then it was used again to highlight the room they were going to stay in and show how close and connected it was with nature. + Medium shot was used to highlight the subject's body language and his facial expression (frowning) which means that he's not looking forward for what's about to come. + A low camera angle was used on the female to imply and add subtle hints that she have more control/power in the relationship between them. + Close up shot of the female's accessories to show that it's an important element but the audience doesn't know why yet - keeping the viewers curious/engaged. + Close up shot of male subject face to show his expression of neutral/abit of sadness with only one eye shown and the other is covered by his hair. + Close up shot of the female blowing bubbles to highlight the action itself. + Medium shot of the female actor smiling and laughing which shows that she feels joyful.
Mise-en-scene: + Subject is frowning so that the Indonesian male seemed sad when he's 'alone' but when he's with the woman, he would change and become happy. + Both subjects wearing black outfits which would suggest there's a slight formality between both actors. + Brown room which means that it is mostly made of wood and is directly link with nature and result in making the atmosphere cozy. + The female is blowing bubbles to show she is having a fun time then the other actor joined in and they're both having a laugh. This means they enjoy each others company and spending time together makes them both happy. + They sit together but a tree was in the middle between both of them which could mean they're still not too close with each other. + The male actor using his phone to capture the moment of her blowing bubbles that implies that he doesn't want to lose/forget this precious memory and so he could always come back to it. + The woman tried to hold hands but the male slowly backs away which shows that he is not interested. + Hugging to show intimacy between each other + Both looking at the camera with no expression (neutral face) + When the male actor sits down, half of his face was put under blue lighting which connotes sadness but when the other actor joins him and sits down, more of his face gets put under warm coloured lighting and acts more dynamic and outgoing. + The smile on the female's face slowly fades away as she looks at her phone and continued to do so in the next few shots. + Dim lighting in the room and in the forest while the subject is walking away from the camera that means that he is trying to escape from something/problem (which is most likely the woman).
Sound: + Diegetic sound of leaves rustling in the begining to add a sense of realism, since the scene takes place where there are many trees, and this engages the audience - making them feel as if they are there. + The non diegetic sound, which is the music played in the video, was in Indoensian language to target Indonesian people.
Edit: + Continuity and cut edit was used to make the transition of the shots seemed like it is happeing chronologically and so that the audience can follow the plot easier. + Fast paced edits to increase the energy of the video + Bluring the background so that the shot emphasizes on the main subject (focuses on their happy expressions and lively body language) instead of what's behind them.
#2 Jordan Susanto - Senopati In The Rain, 2024
Produced by: I couldn't find the company Distributed by: I couldn't find the company
Genre / Sub genre + Romance and Lifestyle
What conventions does it conform to? + The video include the subject playing the instruments such as piano, electric guitar, and bass. These are common in Indie music videos as due to the their low budget, most of the video content is just them playing the instruments and just enjoying their song. + It contains lip-syncing to the song of the video. In this case, he lip-synced as if he actually sang into the microphone, making it look realistic and believable. This makes tthe music video have more life in it rather than just a compliation of clips. Also, it could be seen as the singer poured his heart, soul, and showed his passion for music - which would make the audience more interested in video. + The music video looks low budget which conforms to the Indie convention. This is shown by shooting the shot as if he's the only one setting it up (with a tripod and limited lighting options) and it doesn't look like a high budget company produced the video - based on the quality output.
What conventions does it subvert? + In the video, there is only one person playing the instruments (electric guitar, bass, piano) instead of a group of people in a form of a band. Eventhough he played the instruments by himself, he recorded the clips seperately, edited them together to form the song and for the music video, he just showed the instruments one by one (depending on where in the song that the instrument can be heard).
What representations are there? (people/places/events) + Jakarta lifestyle/people
What technical elements are used to give meaning to the representations?
Camera: + Long shot was used to show the subject playing guitar while singing into the microphone. It also shows his background where it is full of album covers which implies that he as a deep passion/interest i music which lead him to make his own music video. + Long shot was used to show people hangout together to show where and how Jakarta people spend their time together with friends. + Random camera movement was used to add a sense of realism and made it feel as if the audience is there at that moment (in this case the camera was following a few people walking on the sidewalk). + Medium shot of a couple having fun to create a pleasant atmosphere.
Mise-en-scene: + Warm colours was used to suggest a calm mood and atmosphere - making the audience relax whenever they see this music video. + Located at a cafe which connotes that this song is suited for places like this and thus increasing the chance that it would be played in cafes to help increase people's productivity while working/studying. This was also done because Jakarta people tend to hangout at coffee shops and thus the audience can relate to it and become more engaged to the video. + People smiling and laughing which shows that they're having a good time together.
Sound: + The combination of crisp non diegetic music of the drums and other instruments coupled with the clear, soothing vocals from the singer, made it easy for the viewer to understand the video. This made it a fitting song, for the Jakarta people, to help ease their mind in the chaotic Jakarta lifestyle. + There were harmonies sang by lead and background singer, which blends both of their voices together and result in the enhancement of the vocals. When there is an enhancement of vocals, there would be an increase in viewer satisfaction and an increase in overall enjoyment.
Edit: + Split screen edit was used to highlight both the piano and the vocals. This is because they are happening at the same time it connotes that the piano and singer connect well with each other and lead to the creation of a beautiful combination. + Continuity editing was used to show that a previous shot lead to a logical continuation to the next shot; to add a sense of realism and easily allow the audience to follow one clip to another.
General Research x6
#1 d4vd - Here With Me, 2023
Target audience, and how are they appealed to?
+ It is targeted to people who are in relationships, mostly teenagers age ranging form 17-19. However, it is also targeted to older people since there were actors that are old in the music video, with age ranging from 60-70.
+ It is appealed to couples because there are lots of mise-en-scene that create romantic moments such as hugging, touching forehoead to forehead, holding hands and many more. With this, the addition of a slow tempo of the song and easily understandable lyrics, made the music video relatable to the targeted audience thus making them more engaged.
What would you like to use in your music video from this?
+ I would like to use the random camera movement that was shown in the video because it's use made the overall video more lively and energetic - which I enjoyed.
+ I like the use of only showing the middle part of the video, meaning the video doesn't stretch far to the sides - making it seem more cinematic. This could be part of my music video as the way the video was displayed, made it feel more focused on the subject, feel more personal, and possibly could keep the audience attention as there are less distractions on the screen.
What would you like to avoid in your music video from this?
+ I would like to avoid complex metaphors to be used in my music video. The reason is to limit the confusion to the audience so everything can be easily understood. This is because in the music video 'Here with Me', it started with a subject that is blindfolded, spewing water from his mouth, and crawling on a beach; which I don't understand the reason behind it.
#2 Pete Yorn - Real Good Love, 2024
Target audience, and how are they appealed to?
+ It is targeted to men that are in their mid 30s to 40 years old. This is because the subject is a man who looks like he's in his early 40s and the video has an edit which contains an effect that made the video feel old (slight static). However, some part of it is targeted to females as there were lots of heart shaped references (from droneshot landscapes, heart shaped cactus, art based on hearts and many more which females are drawn into).
+ It also includes black and white photos for its mise-en-scene to further emphasize that video was made in the past.
What would you like to use in your music video from this?
+ I would like to use the edit of the slight static from the music video because it could match if my video has somesort of flashback. The effect could make it feel the clip/photo is old and would add variety to the video.
What would you like to avoid in your music video from this?
+ I would like to avoid having too many pictures in my music video because not only it would look like a powerpoint presentation, it would feel boring and unenjoyable to watch - as it lacks life.
#3 Mitski - My Love Mine All Mine, 2023
Target audience, and how are they appealed to?
+ It is targeted to mostly females, age ranging from 16-mid 20s because the actor is a female but the male audience can enjoy it too.
What would you like to use in your music video from this?
+ I would like to use the slow tempo of non-diegetic music, in my video, so that it gives off a cozy feeling and so that the audience can easily understand the lyrics - resulting to a more enjoyable listening experience.
What would you like to avoid in your music video from this?
+ I would want to avoid making a music video that has little to none correlation to the lyrics of the song so that the audience is not confused. For example, during the video, the female subject is climbing up a tower of chairs but that doesn't even have a connection to the lyrics which is all about love - thus creating confusion. With this in mind, I would like to avoid that and want my audience to mostly understand what's going on in my music video while also be able to correlate the video clips with the song itself.
#4 Wet Leg - Wet Dream, 2021
Target audience, and how are they appealed to?
+ Both male and female aged 17-30. They are appealed by showing an activity that both genders can relate to such as pillow fight in the begining, also the main subject is a female which would appeal to the female viewers more, as they feel represented. Additionally, the male actors are included thus engaging the male audience as they also feel represented.
What would you like to use in your music video from this?
+ I would want to use mutilple actors to lip-sync to the song. This makes it seem unique as usually in Indie music videos, there would be only one 'singer/or a person that lipsyncs' and by using multiple people to do it at the same time, it's a way to subvert from the convention which would make the music video look interesting.
What would you like to avoid in your music video from this?
+ I would want to avoid choosing a song that repeats a phrase in the lyrics way too many times. Like in this case, this video repeated the phrase 'it's enough' 19 times in a single verse, which made the song mundane and made it feel like a robot was singing it. - which I don't enjoy listening to.
#5 juju - Wasted Summers, 2024
Target audience, and how are they appealed to?
+ People who have brothers and sisters age 15-18. This is because the music video revolves around a brother and his sister enjoying summer, dancing and having a fun time togehter which would appeal to the teenager audience.
What would you like to use in your music video from this?
+ I would like to use the cut to the beat editing technique like in the intro of this video because I thought it looked cool and the edit made the start video more interesting - making the viewers hooked.
+ I would like to use the motion blur on some clips to make the shots vary more and doesn't seem boring to the audience. Also the motion blur and slow motion made the video looked nostalgic which would make the audience relate to it thus increasing engagement, between the music video and them.
+ I would like to use the fish eye camera shot to make the clip look more personal and because it made it feel as if the 'singer' is more close/connected to the people watching.
What would you like to avoid in your music video from this?
+ I would like to avoid using complex editing techniques such as how there were many cuts and edits to make the male subject walk seemlessly from the left to the right side (during the first 20 seconds of the video). The reason for this was to save time in the editing process and limit any uncessary editing so that the editor could use his time to do something more productive such as improving other parts of the music video, based on feedback received.
#6 girl in red - Too Much, 2024
Target audience, and how are they appealed to?
+ Mostly females age ranging from 20-30. They are appeal to by using 2 main female subjects as the actors for the video and the is an ephasize of the color red which females are attracted to (red dress, red nails, red heart,etc)
What would you like to use in your music video from this?
+ I would like to use dancing as part of my music video's perfomance as I can use it as a way to subvert from the convention of Indie muic videos. This is because the videos in my genre, doesn't have much dancing in it since they focus more on the band itself and the instruments tthey play.
What would you like to avoid in your music video from this?
+ I would like to avoid using expensive props for my music video (such as the big red heart at the end), as me and my team have limited budget to spend on a music video so we'll try to find other ways to make the video look filled with other props/good.
Here is some additional research that helped me with ideas
Based on this video, I learned that when shooting a music video, I have to record atleast one base performance so that I can refer to it just in case there is a missing piece in the editing process.
Self Reflection
This genre research helped me gain the necessary information of the conventions that are in Indie music videos so that I could implement them into the project. It also includes the target audience, the way technical elements target them, and the aspects of the video that I would like to avoid in my project (which basically means learning from others 'mistakes/what I thought was not suitable for the video'. With this, I then know how to subvert from the conventions, to differ our music video from the rest so that it'll feel new and exciting. The problem with this research is that it took way too long for me to complete since I was rewatching parts too many times. This is because I wanted to explain about a specific moment in the video but I kept forgeting it thus replaying it over and over again. A solution to this was that I forced myself to watch the video (from start to finish) without pausing while I take notes. This is to speed up the process and to make me complete the research faster. Next time, I would research more Indie music videos so I have more reference to see how other videos differ from each other; and that could potentially give me a spark of inspiration, which I could utlize and implement in my own project.
